You can build a website but unless you know how to bring traffic to that site, you will fail. In fact, it’s the number one reason why those that are website beginners fail. You don’t need tricks to get the traffic; you just need proven techniques that will ensure you not only get tons of traffic, but that you get traffic that’s targeted. After all, it doesn’t help you if you have thousands of visitors a day that are looking to buy hammers and you are selling dresses.
If you place content on your website that is interesting, engaging, and worthy of the time it takes for your visitor to read it, you’ll get traffic. You need to provide value and when you do this in a manner that is genuine, that traffic will flow, and you will get what your site needs to be a success.
The content you place on your site should be relevant to the products or services you are offering. Think about what it is you want to share with people and what type of an effect do you want to have on them. Your goal might be to change the way people think about a particular product or it might be to get them to take action about a particular service. When you take the time to focus on providing real value you’ll be rewarded with relevant traffic that grows and builds.
You do not want to borrow content from other sites, even with their permission, because that’s just the same information going around and around. There’s nothing there to entice surfers to visit your site as they likely already saw that same content.
You also don’t want content that’s been spun, which means it’s been taken from somewhere on the web, ran through some software, and produced what appears to be new content because of a few changes, but really is still the same old information going around and around again.
What you want is fresh, new content that’s written from scratch by a quality writer. If that person isn’t you, then hire a writer. You can do this for a very affordable price. You want to make sure that even if you are presenting the same basic information that you do it in a manner that leaves your visitor feeling like they learned something new.
What this means is the content you write today should be relevant a month from now, a year from now, even a number of years from now. When you do this, you create the greatest value for your website and you also reduce the amount of work your site needs because the content doesn’t have to be constantly replaced because it has become old.
They’re the three main points that will help you get your website on track right from the beginning.